Developing Instagram for your business in 10 key points
Without Instagram will it be possible in 2019 to hope to have good visibility on the Internet?
If until now Facebook has remained a priority in the communication of many professionals, the social network is starting to age and several problems have tarnished its reputation this year. At the same time, Instagram continues to develop strongly around a very active community and a very human side of the publications. Moreover, Instagram claims that 80% of users follow at least one company on the network.
So why not you?
This article will discuss the 10 essential points to put in place for the development of your Instagram account.
Create an Instagram account in professional mode
There are two types of accounts on Instagram: personal accounts and business accounts.
When creating your Instagram account, it is important to convert your account to a business account. Indeed, it has many advantages that personal accounts do not have! The addition:
- From phone number
- From email address
- From your business address
In your biography, you will add a chance to your business to convert users into potential future customers.
A professional account has a very powerful analysis tool that will allow you to know the scope of the engagement of your publications, your visibility, and your community. It is a significant tool that is only available through a professional account.
Finally, it will allow you to advertise on Instagram to grow your network
What goal does your business want to accomplish with Instagram?
Depending on the objectives you set, the way to measure the results (KPI) will be different, as will your communication strategy on the social network.
Here are some goals your business should be looking to accomplish on Instagram. for more information plz click here and grow your Instagram account
- Present your products and services
- Develop a community
- Gain visibility
- Present your corporate culture and values
- Advertise
- Share your news
The important thing is to formulate objectives that meet the SMART indicator (Specific, Measurable, Ambitious, Realistic, Time-bound). Focus on one or two goals and align all your resources to achieve them.
Post regularly
To stay in people’s minds, you need to post regularly.
If you’ve set goals for your Instagram presence, you should already have a good idea of what you’re going to post.
On Instagram, you have the choice, you can publish:
- Pictures
- Carousel (several photos)
- Videos
- Stories
All these proposals are publications with different strategies that will be effective according to your needs and objectives.
To help you out a bit, product photos work pretty well when you consider that 65% of the top-performing posts feature products. Photos that feature people perform quite well too, with 36% more likes than those without. It’s up to you to choose which type of publication defines you best!
Also remember to geotag your photos, include relevant Hashtags, and write an engaging description. Instagram is a social network focused on storytelling, both through images and the caption of the post that will lead to a call to action.
Make stories
For 2 years now, stories have appeared on Instagram. Popularized by Snapchat, they are now an integral part of Instagram. Indeed, more than 300 million users (out of 800 million) use Stories. . A Story is ephemeral content. Its lifespan is 24 hours.
For businesses, the use of Instagram Stories is endless. They can :
- Humanize their brand
- Show a product demo
- Showing behind-the-scene content
- Present an event
- Promote an Instagram post
- Announce a new collaboration
- Engage their community with surveys
You are free to be imaginative and above all creative!
